With so many beer festivals coming up over the next few months , we wanted to celebrate the art of beer branding with this fancy…Read More
How To Choose Promotional Products
Promotional Products can be overwhelming, particularly to those of you who are new to the game. The vast range of items and types of branding methods available can leave most people feeling confused. Well here at MoJo, we don’t like you to be confused. We want you to be clear and level-headed and, as such, we’ve compiled a list of 5 things that can help you keep calm when choosing your next Promotional Products.
1) Choose a theme and stick to it.
Printed products are normally most effective when the items that you chose, are chosen with a theme in mind. For example, if you are looking to promote a health conscious message, you may want to think of an organisation, such as a Gym, and chose items that would be useful in that environment. Sticky Notes for example, would not be a good choice of product! However a Sports Bottle or a Pedometer would work really well for actively promoting a healthy lifestyle, whilst coinciding with your brand name.
2) Function is the key.
One of main things to remember when choosing your Promotional Products is it’s function. The key objective of customised merchandise is to not only get your name out there, but to keep it in front of your client. We have found that the best way to do this is by choosing something that your customers will use again and again. Getting a good return on your message is the overall mission and by choosing something such as a Lighter or an Ice Scraper, the customer is likely to put these products to use time and time again!
3) Stand out from the crowd.
You don’t want to blend in with everybody when choosing your merchandise, particularly at big events and exhibitions. Don’t get us wrong! Paper Pads and Pens are the backbone of the industry and there is a place for these kinds of Promotional Products, in particular, for people who work in offices or at desks. However, if you want attention, you need to be different and this can be done by selecting quirkier and fun Promotional Products. For example our Rubiks Cubes andBalsa Gliders are a great way to get people looking your way.
4) Think carefully about your design – make it eye catching!
It’s not just about the items that you choose that will determine whether your message gets across to the client, however it is also about what is branded to the product! Companies with cooler graphics and designs are more likely to woo people, than other companies that simply use text. We have seen some outstanding designs in our years and we have even published a few of these to our website Portfolio to help guide and offer inspiration to others.
5) Work towards your budget – don’t get ahead of yourself.
Lastly, when selecting your Promotional Products, you have to keep your budget in mind at all times. It’s all well and good to think of the most customised item available, for example, a full coverage print to an Umbrella canopy, however the more you customise, the more expensive the item gets. As such, you should think about how much you are willing to spend per unit and get recommendations on Promotional Products that would fall into those costs. We’d suggest using our Ideas Board and Quote Basket to get approximations of the prices involved.
We hope that the above has given an insight into the process of the Promotional Products world! Branded goods are a fantastic marketing tool when used correctly and, with the above tips in mind, we hope the next time you choose Promotional Products, you will find it much easier!