Case Studies | MoJo Promotions

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Case Study

The FA

Case Study

The Brief.

The brief was to put together an incentives pack that could be distributed to schools enrolled in the football programme. The items would be supplied to the schools upon sign up and designed to be given as a reward for students' continued participation in the programme and needed to appeal to girls in particular to increase their interest in football. A range of items was required so that they could be given out at different points during the programme (such as week 1, week 4, week 6 etc.), with an additional gift for the students selected in each school to oversee the project.

The Solution

After working together to explore multiple ideas, it was decided that low cost items would work best and allow a greater volume to be purchased to work within the set budget. As boys were also targeted in the programme (but not the sole focus), items selected had to be unisex, however available in pink and blue to work with the theme of the branding. We therefore opted for blind embossed, Pantone matched, silicone wristbands, along with membership lapel badges with a dome resin finish (to be worn on uniform around school promoting the programme) and Baseline Bottles due to their practical nature. We then produced another batch of lapel badges, with a different design, for Platinum members of the project and drawstring bags for the students who would be managing the football sessions. All of the incentive items were then supplied packaged for the schools in a branded kitbag so that they would be able to store their items in one place. All of the products were very well received by students at the programme launch event.

Case Study

Sevone

Case Study

The Brief.

The client, a multi-national IT firm, specialising in monitoring performance, had a number of industry shows and events and required a range of products with varying outcomes in mind. We were tasked with producing a bespoke confectionary item to ensure that they stood out from the crowd, budget giveaway to tie in with their brand identity, on an express lead time, and high-end executive gift for their corporate guests.

It was key to utilise the SevOne logo to ensure that the products reflected their brand identity and were identifiable after the event, with the giveaway and executive items to be long-lasting with maximum brand exposure. 

The Solution.

In terms of bespoke confectionary, there is no better item than our Rock Sticks! Hand-rolled to order, we produced the sticks with stripes to match the SevOne brand colours of white, blue and orange, with their brand name written through the centre of the stick. We completed the product with a printed label to offer the opportunity to promote details of the event. 

Our Senator Challenger Soft ballpen proved to be the perfect giveaway item, with the grip and clip of the pen matching the blue in the SevOne logo, printed to the white background, ensuring that the product identified with the brand. We have strong belief in the Senator range, with their pens offering brilliant long-lasting branding and great value and quality for money. 

When it came to offering a high-end executive gift that provided maximum brand exposure we selected our Daytona Set, made up of a metal ballpen and mechanical pencil supplied in a foam-lined gift box. The matte black products were engraved with the SevOne logo to achieve a premium finish, completed with the SevOne logo printed in silver to the lid of the gift box. 

The above items not only showcased the colours and brand identity but also provided identifiable branding with great effect. The rock sticks ensured that SevOne stood out from their competitors, with a great tasting, vibrant promotion. 

Case Study

Traffix

Case Study

The Brief.

We were approached by a large traffic management company to produce a range of promotional items that reflect their corporate identity of offering a quality and efficient service, with long-lasting results for a number of events and self-promo. Although budget was key, it was important to put across the quality service that they provide. 

The Solution.

For their events we worked with the client to produce a bespoke A4 wirobound notebook to showcase images of their fleet, whilst portraying their quality image with translucent polypropylene covers and high quality, 100gsm, branded sheets throughout the pad. 

To accompany the above we matched in our Senator SuperHit ballpen with the Traffix UK Limited logo printed to the white barrel with matching blue clip. To add an executive finish we printed using using a metallic gold ink.

To complete the desktop set, we selected our BriteMat Mousemat a product that we highly recommend, for it's hard-wearing nature and recycled-elements. Although this product offers large branding potential, we made a statement by printing a simple design onto a white background.

Finally, as the traffic management industry is based around vehicles, producing a bespoke Air Freshener provided the ideal opportunity to showcase one of Traffix's vehicles and also promote their contact details with a degree of longevity. 

By utilising the Traffix brand message we were able to work together to produce a successful range of promotional items that showcase the Traffix brand, which were all very well received.

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