Work Journal

Another one now from the University of Leicester, and they couldn't have asked for a stock colour more on brand than these nifty crofts! They opted for their mono bar logo with the department name in white underneath, braking their usual go-to branding colours in order to achieve something a little different yet on brand.

For this project we used our A5 Medium Croft Notebook (MP19302).

Using our Studio's hydration scale design to the reverse was a canny way of using the larger branding area whilst leaving either side with bundles of white space. We just love the simplistic nature of the product colour versus the stone cold blue, just gorgeous!

For this project we used our 725ml Bottle with Flip Straw (MP21202).

A product bang on trend meets technology thats trending, and it's all just on a tote bag! The use of a QR code was a canny way of Specsavers' furthering their message with all other design features carefully placed and considered to give each aspect the desired level of hierarchy & breathing room required.

For this project we used our Recycled T-Shirts & Bottles Tote Bag (MP21922).

To keep cost down we printed the Specsaver's logo with the white type to show through. Not only did this make these glowing bottles cheaper but it also gave the overall design a more bespoke looking finish with the green bouncing off the white base.

For this project we used our Medbourne 550ml Metal Water Bottle (MP23399).

These cocktail napkins we produced for HX are so sophisticated and bang on brand! They opted for a navy napkin that resembled their own colours whilst used their 'arrow' icon for the branding which gave them a touch of luxury.

For this project we used our Cocktail Napkins (MP15683).

Here we the Croft Set, A6 & A5 editions we have had produced over the past 12 months for our self promo, and we couldn't have been more pleased with the outcomes! We went with our logo embossed to each cover and engraved on the pens for a luxury touch onto the pink collection.

For this project we used our A5 Medium Croft Notebook (MP19302).

One of the perks of working with one of the biggest Rugby sides in the world is being able to tie-in that lush green colour. It's fair to say we don't do many greens, but we've found that the Tigers' brand palette is fairly flexible when it comes to the shade meaning that products such as this cotton bang are easy to integrate whilst clearing speaking their bold brand language.

For this project we used our Cotton Bag (MP10526).

Exposure of the Specsaver's iconic green logo is propelled here with the black base of the bag. What makes them so special is the feel, with the robust material complimented with the smooth feel of the screen printed logo.

For this project we used our Duffle Bag with Shoe Pocket (MP20812).

With the trim matching closely to their brand red, these pens we produced really sing the brand song! With print to the barrel and clip in red to boot, each element matches up for a gorgeous level of harmony that makes the pens feel even more personalised.

For this project we used our Senator Liberty Colour Trim (MP20833).

You just can't beat embroidery, especially when it comes out so well like on this job! The Trust when for the traditional area, with their logo in a vibrant white which simply pops off the dark navy counterpart which we are sure will be on display and made public across canals nationwide.

For this project we used our Beechfield Original 5 Panel Cap (MP20255).

This example of the Yeti's we produced really sums up the product itself. This stainless steel edition has a weighty and robust feel which is furthered bu the strong reflections it produces when held in light. On this job we were able to print the branding in-line with the official Yeti logo, giving it distinct hierarchy and the best vantage point for exposure.

For this project we used our Yeti 10oz Tumbler (MP22563).

Sometimes a brand does all the talking and that's exactly what these eco pots we made for Monmouthshire Building Society are about. Their brand orange looks warm and inviting, which is one of the core reasons that draw the eye to the rest of the piece, nice work Monmouthshire!

For this project we used our Sweets in Eco Pot (MP20931).

When you consider what you can with all that branding space, perhaps drawing it back and thinking about the white space is the way to go, just like these nifty webcam covers we made for Turnitin. This technique really helps the focus of the brand whilst keeping the product timeless, an stationary storeroom staple!

For this project we used our Webcam Cover (MP19328).

Simple and effective, these classic cotton bags have come out wonders. With the logo showing through to reduce cost, the 2 colour screen print looks and feels polished, whilst the natural cotton helps the artwork stand out whilst look sustainable.

For this project we used our Cotton Bag (MP10526).

There are few words that can sum up how good these notebooks we made for HX look. It's all about design and the incorporation of both of their blue colours, which give them so much personality and desirability!

For this project we used our Full Colour Notebook (MP20538).