“For their new product launch we were approached by Dell EMC to create this set for marketing purposes. Brand visibility was key and the result was a polished set of merch united under one core message.”
DELL EMC - DATA PROTECTION
A name that dominates the world of tech Dell EMC is a company that needs little introduction. Being one of the leaders of technological solutions for individuals, teams, business, & communities they offer one of the most advanced and powerful products across the globe. With them about to launch their new Data Protection service we were approached to come up with some branded goods for their internal marketing team for the product launch.
We've worked on a number Dell projects for a number of years alongside one of our outsourcing friends so identifying products that would meet their high standards was never going to be the problem on this one but with a worldwide marketing campaign tied in we could have been forgiven for being a little daunted but we had the confidence that our experience & industry know-how could be played to our advantage. In this instance we knew the proposal of products would be essential to the seamlessness of the entire project and having worked on a range of global marketing campaigns before we already felt confident on what products would work. Our experiences have taught us reusability & practicality gives a concept a higher platform resulting in more exposure and awareness. Travel mugs, pens, notebooks were the selected branded merch essentials whilst for a more tailored overall aesthetic that fit in more with their brand a travel adaptor & credit card USB flashdrive were also proposed and approved.
That wasn't it! The last item & the mojo pick of the bunch went to the branded Fidget Spinner. This sort of find is something we pride ourselves on as we jumped onto a hot & trending product that had enormous levels of desirability and contained a retail quality that would give any campaign that extra edge. With this project we were also really pleased at how well we could nail in the blues, whites, blacks and yellows that are associated with the brand using either print or the product with the artwork reversed.
The mojo team wishes you an abundance of luck with the campaign Dell EMC, good luck!
- Fidget Spinner (MP20304)
- Credit Card USB Flashdrive (MP15714)
- Madison Ballpen (MP20264)
- Chambery A5 Hardback Notebook (MP16379)
- Travel Adaptor (MP10938)
- Brite-Americano (MP18319)