“This time we were approached to create a lively set of products with a daring aesthetic in order for the brand to stand out further.”

Demonware

The world of gaming has developed fruitfully over the last few decades with experiences being developed more towards online platforms. The industry has developed so much that it is now a multi-billion pound sector that provides economies with relentless amounts of capital. A company that hosts, provides & creates online gaming services, Demonware serves almost half a billion customers a day so when they enquired about a range of branded goodies it was something that sent our Leicester HQ into ecstasy. 

Design was paramount on this project with the Demonware team requiring their artwork to convey specific brand colours which could be printed onto the merchandise in an unconventional manner that would result in a more eye-catching overall aesthetic. The more traditional choice we went with was the Durham Mug, with a contrast white inner to the black outer & the Demonware logo wraparound-printed in their sky blue colour for ultimate distinction. Alongside this they chose a nifty A6 notebook & sliding puzzle which was printed in full colour but the highlight for us was the colourcoat mug which was sprayed in their red pantone for a unique looking finish. The white inner complimented the outer to perfection whilst their logo was printed running down in black; daring but distinctly Demonware!

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