“Our mission with this was to create a set of products that had both polished designs whilst remaining practical and reusable for the new starters of HSBC's Graduate Programme.”
HSBC
HSBC is a brand and business with the enormity like very few others; a banking network that covers 65 countries and serves over 40 million customers worldwide with a variety of banking services that make them a colossal part of the banking sector. We’ve always shared a fantastic business relationship with HSBC, so when we were tasked to put together a set of merchandise for their HSBC Graduate Programme we literally jumped at the chance.
HSBC asked us to put together some useful products that their Graduates could use throughout their time at HSBC and to ensure that HSBC and the Graduate Programme are advertised whilst the Graduates are out and about. With this in mind, in order to gain maximum exposure, we produced a range of reusable drinkware to not only encourage well-being, but to help with reducing single use coffee cups and bottles in the HSBC offices. By using flashes of Red, we were able to tie the products in with the main HSBC corporate colour. We also went with a laptop sleeve, notebook set, lanyards and screen cloth mousemat which were cost effective and immediately useful to the new starters of the programme. Keeping in line with the message of reusability and practicality we decided to go with a red Sky Bottle. This bottle is made from durable Tritan plastic and was digitally printed with the logo running up the bottle, enabling us to achieve an eye catching design, with the full colour grad hub logo. When we saw the finished set for the first time we were utterly thrilled with the quality and felt that we certainly met the goals of the brief with flying colours!
To all of those new starters of the HSBC Graduate Programme we wish you good luck hope these products ease you into the course.
Related Products:
- 750ml Bottle with Flip Straw (MP19383)
- Apollo Neoprene Laptop Sleeve (MP17620)
- Medium Noir Notebook (MP18320)
- Screen Cloth Mousemat (MP16229)
- Sky Bottle (MP17205)
- Stojo Collapsible Pocket Cup (MP20810)
- UK Dye Sublimation Lanyards (MP16917)
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