“Over this project HX tasked us with using their new branding across an array of engaging & colour consistent products to keep their brand language clear throughout.”

HX - Rebrand

We've worked with HX for a number of years now and love their decisions to order an array of fun & exciting products, so when they asked us to propose merch that would compliment their re-brand we couldn't have been more excited.

We tend to create internal, onboarding and mainly event based merch when it comes to their project types, so getting their brand across is really important in order to live longer in the mind.

Their new brand guidelines were packed with fresh designs such as the pattern on the bottles and notebooks which made the most of the larger branding areas, giving them a more bespoke feel. Another important requirement was to use their 'arrow' icon which gave each item retail looking qualities, whilst a second key factor was to ensure that their colours were reflected accordingly with pre-production samples sent out to make sure they were happy with the match of the Pantone colours.

Our favourite item? It's a close call but we'd say the notebooks just edge it. We were able to tie-in their brand colours to the pen loops & bookmarks to take things to the next level whilst the feel and branding really gave these a premium looking finish.

Thanks again for the commission HX, we look forward to the next project!

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