“To celebrate their new Digital Doughnuts Cabinets, Krispy Kreme tasked us with creating a set of giveaways for selected stores. They had to be practical, eye-catching - whilst screaming the Krispy Kreme brand.”

Krispy Kreme - Digital Doughnuts

Starting your trade in 1937 and continuing in 2020 is no mean feat in the world of business, but Krispy Kreme have done that and then some! We've worked with the Krispy Kreme team for years and have loved every minute of it (including their doughnuts!). For this project we were asked to put together a bunch of branded goodies that the first dozen customers would receive at selected stores unveiling their Digital Doughnuts Cabinets.

The brief was simple: create a set of branded merchandise that would develop the exposure of the event whilst remaining desirable, practical and on-brand. Mugs, bottles, phone stands, earphones and pin badges amongst many others were considered and approved, but the challenge here lay with sourcing and fulfilling the products to each individual store on-time for the event. Using our knowledge, expertise and contacts in industry we managed to pull together these products, printed and packaged, from our UK & Far East production teams whilst all remaining in budget & delivered on time.

This project is packed with highlights including the process, but we'd be lying if we didn't say the Regent Bottles edged it. Laser engraved with the Krispy Kreme logo towards the bottom of a shiny silver bottle, the method gives it a subtle & premium finish whilst offering the branding longevity & further brand exposure.

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