“Having recently rebranded the marketing material, the key to this project was to choose durable products that are perfect for brand recognition and in keeping with corporate design colours.”
Leicester Conference Centres
College Court provide a world class conference centre and hotel just outside the heart of Leicester. Operating out of a beautiful Grade II listed building, their recent renovation project has allowed them to offer state of the art facilities for everything from conferences to weekend getaways.
Having recently rebranded the marketing material, the key to this project was to choose durable products that are perfect for brand recognition and in keeping with corporate design colours. In order to incorporate the bright palette, a careful product selection was carried out to choose products that could be split across this range. The final collection of products consisted of a bag with a 5 colour print and various practical, and vibrant, gifts such as the croft A5 notebook and sunglasses split across the brand colours with a simplistic 1 colour branding. The selection even included a little rubber duck as an entertaining giveaway for every bath time!
Utilising the rugged, natural texture of the jute bag, this product was kept its natural colour and then screen printed with a 5 colour print to tie all the product colours together. Due to the bumpy texture of jute, it was essential that the screen print had an extremely tight registration and the state of the art print machines produced an excellent quality reproduction of the logo.
An excellent example of how using your colour palette can catch your customers eyes.