“The theme for the project was 12 days of Christmas with a different gift, for each day”

Monmouthshire Building Society

Located in South Wales, Monmouthshire Building Society was founded back in 1869 as a building society for the local people. With branches throughout South Wales, their aim is to provide a friendly, personal and efficient service to all of their customers. We were proud to work with this prestigious brand to help them achieve their marketing objectives.

For this particular project, we were asked to help put together a collection of items that could be given away as part of the company rebrand. The theme for the project was 12 days of Christmas with a different gift, for each day, to get the new brand identity presented to all staff members. As it was a quirky desk rebrand, a combination of items were chosen that were both practical and fun, to encourage the staff to interact with the new company branding.

This was a multiple product project, therefore consistency of the brand colour across the full range of merchandise was imperative. A careful selection process took place, comparing items throughout the range to ensure stock products could be matched accurately ensuring a complementary set was produced.

Another key element to this project included creating gifts that were not only practical to use but also durable, so they could be reused throughout the year. The final selection included a long life ballpen, coaster & mousemat set and a reusable travel mug. The mug in particular being a great success with its ability to promote both in the office and whilst on the go.

We loved the final set of merchandise, being cohesive, fun and perfect for a Christmas desk rebrand! 

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