“With their EMEA event held virtually, Palo Alto asked for a save the date Mailed Merch box as a Thank You to all of those who registered.”
Palo Alto - Event Pack
Since their re-brand on 2019 we've featured a variety of our successful projects with Palo Alto Networks throughout our journal so it was to our delight that we where once again approached to create a wider set of merchandise in the form of a Direct Mail campaign.
Following the cancellation of mass events in 2020, Palo Alto's annual EMEA event was moved virtually later in the year and so we where tasked with creating some small boxes as a Thank You to each registered participant.
Our Direct Mail campaigns are never an easy undertaking so ordering in advance was key to a smooth and successful project. Their team quickly identified the Diecast Model Car as an essential to tie in their 'Accelerate' brand message as a witty integration, whilst it called also be kept for years to come. This was followed by a Dairy Milk bar for refreshment, sticker to seal the box and a branded poly mailer bag with their logo repeating for maximum impact. The key to this project and our favourite product was the A6 postcard which included their event name and graphics to the front and a Thank You message with instructions on the back. After initial visuals and proofs were sent via our Studio team, Palo Alto moved quickly to approve them to ensure no disappointment before the big day.
Individual boxes were sent to addresses in 26 different and were once again delighted with another successful Direct Mail story, especially with it being from our friends at Palo Alto Networks.
- A6 Postcard (MP22021)
- Cadbury Dairy Milk Chocolate Bar 45g (MP22235)
- Vinyl Stickers (MP14820)
- Fulfilment (MP21997)
- Poly Mailer Bags (MP22010)
- Diecast Model Cars (MP13806)