“On this Direct Mail job we were tasked with supplying new Specsavers' 'Bright Futures' students with Welcome boxes, with the final outcome a box that will make them feel as part of the team from day one!”

Specsavers - Welcome Boxes

We've been working with the leading optical experts Specsavers for years and always get excited when they approach us for a project, particularly one such as this! Having had Mailed Merch boxes from us before they approached us to create some Welcome boxes for students who were accepted onto their Bright Futures Programme, with the end result surpassing all expectation.

With a range of new assets to work with our Studio quickly came up with some ideas which we collated with the Specsavers' marketing team, with the final design work including the top of the box for a clear and succinct message, a bespoke postcard, bespoke pad, some vegan sweets, a BIC pen, water bottle and Xoopar cable - all things that can be used everyday or used to give any nervous new starter a pick-me-up and feel full of confidence in an instant!

We also love that our suggestion of the additional packaging options were able to tie-in with their bold brand palette and make the whole aesthetic feel more on brand!

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