“We answered Telstra’s call for eco-friendly merch that connects with customers and delivered a range that is dialled in perfectly.”
Telstra - Rebrand
As Australia’s largest telecommunications company, Telstra has been keeping people connected since 1992. We also share a history together and always look forward to the creative briefs they send our way. For this project, our task was to curate a balanced range of high-end gifts and budget-friendly giveaways, all sourced from our eco-friendly collection, to help them stay connected with a vast audience of customers.
When selecting products, we focused on high-utility items that effortlessly slot into daily routines, ensuring they stay in hands and out of landfills. Travel mugs, cups, notebooks, tech and bags are solid everyday essentials, but a saturated market makes it easy to choose generic options that miss the mark. We put our extensive product knowledge and sourcing expertise into play here, resulting in a selection of quality pieces that stand out.
A firm favourite from this collection is the Hoton Notebook. That vibrant orange strap and pen loop perfectly offset the classic Telstra blue logo, tying in to match their brand orange too. Featuring FSC-certified recycled pages and a sustainable kraft paper cover, it scores an 8/10 on our eco-assessment system - meeting Telstra’s sustainability criteria and proving that premium branding doesn't have to compromise the planet.
Related Products:
- Tech Travel Bag (MP22927)
- Xoopar Ocean Octopus (MP23296)
- Circular & Co Travel Mug (MP22481)
- Cottage Earthenware Mug (MP23977)
- Hoton A5 Kraft Paper Notebook (MP20929)
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