“This set of merchandise was designed for new team members meaning the key was to keep the branding authentic whilst being inspiring for the newcomers.”
The Nautical Institute
Promoting high levels of professionalism & high standards The Nautical Institute is the global body for maritime professionals. Internally the body pushes for the most diverse & skilled professionals, a strong insight to their culture and philosophy.
This project was about inspiring the new members of their team whilst also making them feel welcome, well-equipped & raring to hit the ground running with a set of branded goodies. Keeping the set cohesive and undeniably speaking the brand language was a must in order for their message to communicate clearly with the new staff whilst containing a high-degree of functionality. The pens and mugs were a simple choice with each having oodles of reusability and enormous levels of practicality whilst the badges & cufflinks provided the staff with a bespoke, quality looking product for that next level sense of caring.
Our production team got busy by sending samples over to their team followed by our artwork studio getting in on the act to produce accurate proofs for each of the products in order to pinpoint branding scale, colour & position. Once approved these all went into print then delivery and we must say we were exceptionally pleased with each but we'd be lying if we didn't say the Bespoke Shaped Cufflinks trumped the lot! Circular shaped with a glistening shine, these cufflinks were stamped to give an impression of the icon then enamel filled using their sky blue branding colours giving the pieces one of the most personalised finishes around. Supplied in stunning little gift boxes we are sure the new starters will be dazzled with the quality & love that have gone into these, great job The Nautical Institute!
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