Going Eco? Here's a few tips...

By Rae Laverick

How to make the most of an eco-credited product and how it can have a positive impact on your brand.

We are seeing the likes of Sir David Attenborough and Greta Thunberg in the papers or on our devices daily, and there is one simple message: we have to act now in order to protect our planet! It's a message that has sent ripples down our political system and throughout production across the world. So it's no wonder that our eco range has grown and is ever becoming one of the most popular ranges we've seen since we opened our doors in 2008. Our business has taken this on with leaps and strides and the team has developed a keen and vast knowledge about the world of eco. So we decided to put together a few of our top tips when it comes to the design element of these products that we've seen help elevate brands and artwork alike. 

The Product

First things first. By scouring the mojo website you'll be able to see a bundle of eco products (we recommend our favourites here). but it is equally important for you to find the product that fits in with the needs and values of your company. If you have a large fleet of staff, reusable coffee cups? Are you in the retail game, an eco trolley coin keyring? A school or college, then perhaps a bamboo fibre lunchbox? The list is endless but once you've identified one or a handful of products you can then start to picture what your eco message might look like and how it can give your brand a little uplift. 

Straplines and Icons

Now you've found your desired product and considered how your artwork will be applied to it, it's now time to think how you can elevate the piece aesthetically. TNW have summed it up in a nutshell -

90% of information transmitted to the brain is visual.

When you've chosen your eco product you know it's eco, we know it's eco, but does anyone else? Reinforcing this message through your artwork can pay dividends and offers clarity for the end user. When we see a recycling icon we don't have to think twice. 

Take a look at the images below. With the trolley coin we know what the product is, however is it obvious that it has eco credentials without verbally saying it? To most people probably no but a get around would be to print an eco strapline on the opposite side. The image of the Desktop Garden shows clearly that it's recyclable and straight away we know it's an eco product. The straplines can incorporate your brand colours, they look smart and the best part of it all? It's free to add! 

Consider the Elements

Now you have your eco message, it's time to consider scale, colour and placement. As mentioned previously, incorporating your main branding colours is a no-brainer, but scale and placement are vital here. It's quite simple- don't overthink it but remember what the main message is. Exposing your brand. This should be at the forefront with the scale and hierarchy of this dominating the eco message. We are using the eco message to boost engagement with your brand so if your logo is 60mm at the front of a bottle, for instance, perhaps consider 40mm at the back of the bottle with the eco message in your font and colours. The outcome = a polished looking piece of merch that hones in your brand and it's values.

So there you have it! Our guide to getting the most out of your eco straplines is ticked off, but remember we are only an email or phone call away and will always lend our experience and expertise.