Brief Exploration
The main differentiator to our competitors is our desire to engage with your brief. We know it sounds basic, however we believe it’s imperative to maximising the impact and value of the merchandise you decide to order. Knowing your goals and who you are trying to engage with, keeping within your alotted budget, ensuring your design is impactful and within your brand guidelines; these are all areas we are excited to explore when we start a project with you.
“The main differentiator to our competitors is our desire to engage with your brief.”
Product Choice
Within 15 minutes of exploring the industry of promotional products and branded merchandise, you will soon come to realise that there are 1000’s of items to choose from and 100’s within just a single category. We know that even companies within our industry cannot possibly know the qualities of this vast array of products. A product picture and description online do not tell the whole story. The question is then, how do you know which is the best item for you? It is here that Mojo Promotions can help, we constantly review our range and adapt very quickly to offer any products that we feel offer exceptional value for money (not to be confused with low value). A successful promotional product impresses the user and invades their environment. The secret is to find items with retentive value.
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Target Audience
Every product will have a user, and from this point we can start to identify the best product to promote your message to the user. Age, sex and sector should always be taken into account when considering who will be using the products that are to be produced. Children in a classroom, lawyers in the city or the muddy participants of a charity run... believe it or not we have single products that can appeal to all 3, making your merchandise flexible and wide reaching. Alternatively a product can be highly targeted to a specific user, increasing the practical likelihood of use and in so doing increasing the exposure of your marketing message. During the exploration of your brief we will always consider the target audience in depth.
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Artwork Guidance
With each item having differing branding methods this stage in the process helps us to confirm that the products being considered will work practically with your design. Some of the questions we will consider are: whether the branding will be clear at the size being branded, whether it will work with your corporate colours and whether we could include any additional information to add value to your branding. We will also offer advice on producing print ready artwork: the formats required (vector or raster), the print colours (Pantone references or CMYK) and the fonts within your design.
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